FarmLogs is an Ann Arbor-based tech start-up that was founded in the Saginaw area in late 2011. CEO Jesse Vollmar went through the Y Combinator program in Silicon Valley and ultimately decided to bring his business back to Michigan. He chose Ann Arbor because for him it was a good compromise between the start-up mecca of Silicon Valley and his home in the Saginaw area of Michigan.
For FarmLogs employees, proximity to downtown amenities such as restaurants, coffee shops and activities was important, as well as the ability to walk and bike to and from work. Vollmar explains that the company needs to be able to attract talent and compete with similar start-ups in San Francisco, and being located in the downtown, as well as near the university helps them compete. FarmLogs participates in the Go!Pass program offered by getDowntown to get employees to and from work. They are currently looking to expand from their current office on 201 E. Liberty to a larger office in downtown in order to accommodate the 20 employees they plan to have in Ann Arbor by the end of the year.
FarmLogs is an application that allows farmers to track the rainfall, soil conditions, past crop rotations, and current market rates for crops among other things. The application uses data from the government as well as data that are now made available by modern farming equipment. The typical farm that uses this technology is anywhere between 500 and 10,000 acres and farms primarily row crops, such as corn, wheat, and soybeans. They are in the early stages as a start-up, but have high hopes for what 2014 has in store for the company. The application was originally web-based and has recently branched out into a mobile app for Android and iPhone users.